If the world evolves, why not evolve with it? Within the world of business, many people consider themselves "experts" in their fields and often times create an octagon for themselves; often times entering the octagon and battling any competitor that comes their way. Often times, companies have been around for 50, 60, maybe even 100 years. But I've often found some of these firms, agencies, companies and non-profits to be stagnent as a result of their resistance to change.
The world evolves, the economy is changing and therefore companies need to take a look at everything they are doing and consider changing old and outdate policies, software and marketing materials to fit the evolving demographic. Sometimes,in order to become profitable, you may also consider changing your target audience.