Fast Company

Global Super Sector Leader

The 2008 results of the Dow Jones Sustainability Index came out on September 6th. BT is the Global Super Sector Leader for the Telecommunications sector of the Dow Jones Sustainability Index. For eight years running. And it is a grand sounding title if ever I heard one, per the supporting commentary on BT from the DJSI team.

Criteria for the award cover economic, social and environmental sustainability dimensions. Of the 12 primary criteria, BT was the lead company in the sector on only four, so we cannot rest on our laurels as that leaves 8 criteria where at least one other company in the sector is ahead of us – just not the same company for each criterion.

In fact, I recall from last year that the DJSI commentary mentioned the competition was heating up (my words not theirs) and other players were narrowing our lead. This is all healthy competition, of course, because it means that the industry is forging ahead on sustainability. But, if sustainability is aligned with business benefit (and I believe it is), then it is a competitive advantage, too, and we want to stay ahead of our competitors.

On that note, I don’t see any American headquartered companies in the telecommunications sector. I assume that means they didn’t apply, but I don’t know why that would be. I see plenty in the technology sector including Cisco, Dell, HP, Intel and IBM (Intel is the Super Sector Leader).

I'll be discussing this report and the impact of ICT on the environment on September 24 at the European-American Business Council's Smart Energy Panel on Green ICT in Washington, DC.

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