Most Creative People in Business 2010: #73 Scott Belsky

Scott Belsky doesn't exactly advertise that he's the grandson of test-prep king Stanley Kaplan, but he has a lot in common with the man who launched a $4 billion industry by tutoring immigrants for the SAT. "He always used this term 'meritocracy,' " Belsky recalls. "He was always hoping the smartest people would go to college rather than the people who had the connections and wealth."