Most Creative People 2010: #15 Sheila Nevins

She has spent her career chronicling real life, but Sheila Nevins's work is the antithesis of stereotypical reality TV. "I do less-fanciful reality. I celebrate the fat, the ugly, the women who can't get guys," she says. "I'm not trying to entertain you; I'm trying to make you passionate." Famously hands-on, Nevins has overseen production of more than 1,000 documentary programs, spotlighting everything from Nevada brothels to Alzheimer's.