Richard Gelfond

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Richard Gelfond
Chief executive officer, Imax

When Richard Gelfond and then co-CEO (now chairman) Bradley Wechsler acquired Imax in 1994, it was a museum-movie staple. Then they asked to see the classic 2001: A Space Odyssey on an Imax screen, and, recalls 53-year-old Gelfond, "We both came out saying, 'We have to figure out a way to do that!' It was definitely an 'aha' moment." Now the technology has caught up with the idea. Imax has more than 350 screens in 42 countries. And audiences love it -- the 3-D Imax version of Monsters vs. Aliens accounted for almost 10% of its box office on less than 2% of the screens in the first two weeks. With ideas like live action and in-theater gaming rolling around, Imax is poised to claim more market share. -- by Zachary Wilson

Richard Gelfond

Website: 
http://www.imax.com/

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Quotes

"We have been running Imax for almost a decade and at times I wonder if there are other opportunities. But as long as the business is dynamic I will stay with it.”-How I Made It, The Sunday Times

"For a small company, IMAX has an incredibly outsized brand that really brings the elements of the business together. People try to replicate parts of what we do, but the brand is really the integrating source. Kids have an experience with IMAX in school when they're very young. So it's a brand that gets planted with a meaning pretty early.”-IMAX CEO Richard Gelfond on What's Next for the Big Screen, Knowledge@Wharton

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