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Brand Endearment: Why Super Bowl Ads Aren't Dead Yet

There is an old truism in the sales profession--people buy from people they like. The same goes for brands. There are certain times when a brand should be “selling,” and there are other times a brand should be building that deeper emotional bond--something I call brand endearment. The Super Bowl is one of those times.READ»

REDBOX   |  Comment

Redbox To Acquire NCR's Blockbuster Express For $100 Million, Boast "More Locations Than McDonald's And Starbucks Combined"

Coinstar, the company behind DVD-kiosk service Redbox, today announced it would acquire NCR's entertainment business for as much as $100 million. NCR, once the central rival to Redbox through its Blockbuster Express brand, operates thousands of movie-rental kiosks which will now come under Redbox and Coinstar's control.READ»

The Painful Paradox Of Facebook Advertising Vs. Super Bowl Advertising

There’s a delectable irony in the fact that Facebook’s IPO was announced the same week as the Super Bowl. While they are both the subject of obsessive media attention, they actually represent two radically different versions of the future of branding and advertising. READ»

CELEBRITY   |  Comment

Twitter Breaks Record During Super Bowl XLVI: 12,233 Tweets Per Second

Meanwhile, TV viewership of the New York Giants' 21-17 defeat over the New England Patriots remained flat, if not a bit down, from last year. READ»

Google Maps Help Predict Meth Labs Before They Open

The same maps that can help you find your way to the mall can help the police predict where meth labs will pop up next. Here's a look inside the strange, fascinating world of geospatial predictive analysis.READ»

Organize Your iPhone Or Android Home Screen For Smarter Daily Use

If you think you’re tapping, swiping, and sighing over your phone more than you need to, you’re probably right.READ»

The Wikipedia Way Of Motivating Your Employees

The next time you visit Wikipedia, take a moment to soak in the enormity of the project--and reflect on the fact that it was created by unpaid volunteers motivated by nothing other than their own passion and sense of purpose. Here's how you can inspire the same zeal in your team. READ»